Increasing the Value of Your Database

Data cleansing by Horizon Asia Partners is crucial to maximizing the value of your customer and prospect database. Data decays at over 30% every year. Therefore, the importance of keeping on top of your records is first to guarantee that your money is not wasted on sending offline and online campaigns to inaccurate or duplicated customer records.

Horizon Asia Partners gathers additional telemarketing information, which will allow your company to assess market patterns and implement more focused campaigns that yield high revenue. Our Data Cleansing capabilities create custom data specific to your needs. Maximize your marketing and sales efforts. Quickly and cost-effectively raise your lead generation campaign with a database filled with viable and targeted contacts and information.

Industries studies show that 85% of the world’s data has been collected in only the past three years, and businesses and households are dynamic. If your database is out of date, it will underperform and result in costly, inaccurate marketing mailings and gaps in your customer knowledge. Data cleansing is an effective way to check and validate your customer information, ensuring you always get the most from your database.