Increasing Your ROI

Manage Leads For Higher Close Rates

Do you know the route that your leads take through your sales funnel? If not, there’s a possibility that your hard-earned leads will get lost, and you’ll be sucked into the all too common B2B marketing dilemma —endlessly focusing on topping up the sales funnel with leads, or at least inquiries, and never hitting sales goals.

By utilizing the lead management solution, which characterizes how you’ll deal with leads from creation to close, as well as driving the leads through each stage to ensure that there are no human errors or latency, you’ll be able to increase your ROI for your lead generation activities, decrease the length of your sales cycle and shift more leads to sales.

Lead Management Supercharges Your Sales Funnel

Based on our many years of experience working with and organizing sales and marketing teams, we can help you achieve the best sales results from your leads. We have fully developed our lead management practices and can assist you and your team by:

  • Establishing a shared sales and marketing definition of what makes a qualified lead.
  • Setting up models for lead-filtering, grading, prioritizing, and disqualifying your leads, which ensures no lead is wasted or lost and also provide your sales team with the best prospects.
  • Helping you match your sales cycle to your prospect’s buying cycle.
  • Defining steps to gain and build prospects’ interest.
  • Showing you how “not ready yet” leads can be transformed into "ready to buy."
  • Setting up timelines for each stage in the sales process that requires action.
  • Laying the foundations to track, measure and report lead status and movement so you can increase your success rates.
  • Defining the data to be included in qualified leads and how they will be routed to the sales team, channel partners, and other participants in the sales and distribution chain.